Hy-Vee

Why Hy-Vee?

Hy-Vee

The development of the retail market for elderberry owes appreciative thanks to many individuals, independent food stores, farmer-marketers, food cooperatives and also to Hy-Vee store managers and buyers in Missouri who were early purchasers of River Hills Harvest elderberry juice products. Without them, retail distribution would not have grown as it has.

Hy-Vee is an employee-owned chain of over 235 grocery stores throughout the Midwest from Nebraska to Illinois, Missouri to Minnesota. Each employee-owned store has a Registered Dietitian on staff. They are there to help you. Click here to learn more.

Read this recent survey: Best-Loved Grocers: Hy-Vee, Publix, Wegmans, Costco

As a growers’ cooperative, MEC wants to encourage growth in volume sales of elderberry products. That should be pretty obvious. To reach more consumers and sell more Midwest-grown elderberry products, we need expanded distribution through ethical partners who support our values of sustainable regional to local agricultural production and processing. For many elderberry growers, Hy-Vee is their local, “homegrown” store of choice. 

Europe’s much more developed market harvests over 107,000 tons produced on about 30,000 acres. In the fall of 2013 it was estimated that North America had less than 500 acres of commercially grown elderberry, but the number of acres is growing rapidly. Terry Durham in Missouri has helped farmers all over the US get started and improve their farming operations. Many of these elderberry growers have begun to organize cooperatives such as in Minnesota, so we need to grow distribution, or market demand, in balance with growing production. 

lomar_logo3

Lomar Distributing, Inc. is a wholly owned subsidiary of Hy-Vee that selects, warehouses and distributes quality specialty products to all Hy-Vee locations. In May 2014 they agreed to carry the River Hills Harvest brand (RHH) of elderberry juice products, which made it more convenient for Hy-Vee stores to carry RHH’s premium products. Each team of store managers decides what to carry, and they do respond well to consumer requests. So if you have been waiting for RHH products to come to your area Hy-Vee, then you know what to do: please submit a request to your local store’s Health Market Manager - not to Lomar Distributing or River Hills Harvest. 

Where can you buy River Hills Harvest elderberry juice products at Hy-Vee now?

Some Confirmed Hy-Vee Stores selling River Hills Harvest Products (An incomplete list of stores.)

ILLINOIS

  • Bloomington
  • Milan
  • Moline #2
  • Peru
  • Quincy #1, #2 
  • Springfield
  • Sycamore

IOWA

  • Ames #1 & #2
  • Ankeny #1 & #2
  • Burlington #2
  • Cedar Falls
  • Cedar Rapids #5, #7
  • Coralville
  • Caroll
  • Council Bluffs #1, #2
  • Davenport #3, #4, #5
  • Des Moines: #4 
  • Dubuque #1
  • Fairfield
  • Keokuk 
  • Marion 
  • Marshalltown
  • Mason City #1
  • Mt. Pleasant
  • Muscatine 
  • Sheldon 
  • Sioux City 
  • Urbandale 
  • West Des Moines #1, #2, #3, #4
  • Waterloo #1
  • Windsor Heights
  • Winterset 

KANSAS

  • Lawrence: #1, #2
  • Lenexa
  • Liberty
  • Manhattan
  • Mission
  • Olathe #1, #2
  • Overland Park #1, #2
  • Prairie Village
  • Shawnee
  • Topeka


MINNESOTA

  • Austin
  • Brooklyn Park
  • Lakeville 
  • Mankato #1 & #2
  • New Hope 
  • Oakdale
  • Owatonna
  • Rochester: #1, #2, #3, #4
  • Winona


MISSOURI

  • Belton
  • Blue Springs
  • Chillicothe 
  • Columbia: #1, #2, #3
  • Gladstone 
  • Independence: #1, #2
  • Jefferson City
  • Kansas City: #1, #2, #3
  • Kirksville 
  • Lee Summit #1, #2
  • Osage Beach
  • Raytown
  • Springfield


NEBRASKA

  • Columbus
  • Grand Island
  • Kearney
  • Lincoln: #1, #2, #3
  • Omaha #2, #3, #5, #8, #9, #10 
  • Papillion
  • South Sioux City


SOUTH DAKOTA

  • Sioux Falls #1, #2
  • Vermillion 


WISCONSIN

  • Fitchburg 
  • Madison #1
  • Madison #2
© Midwest Elderberry Cooperative 2016